Beverly’s Touch of Class celebrated its 15th anniversary on Tuesday.
The Bedford County Chamber of Commerce held a celebration for the business at the shop, which also included cupcakes made in the shape of a dress.
Beverly Stanton, owner of the shop, said her business with her mother, Bonnie Deal, in 2006.
“I purchased a tuxedo store from a lady; she had a shop down on East Pitt Street,” said Stanton. “I moved to the Village Fashion Outlet, which is where the tattoo shop is now, and then I moved here.”
Stanton is grateful for the people who helped to get her started with the business.
“It has just been me and my mom from the very beginning,” said Stanton. “I’ve had a few other people help. When I started, there was a lady who owned a bridal shop in Roaring Spring she helped me tremendously.”
The store has been at its current location on 112 E. Pitt St. in downtown Bedford for about eight years.
“I’m glad to be in downtown Bedford and in a small setting,” said Stanton.
Since then a lot of things have changed in the wedding industry.
“Weddings have really changed a lot,” said Stanton. “The gowns have changed a lot. It has shifted from sleeves to no sleeves, and now sleeves are coming back.”
Even the prom industry has changed since the shop opened.
“Prom has really become a big deal compared to how it wasn’t a big deal years ago,” said Stanton.
Now people are looking for more individualized wedding and prom dresses.
Before most weddings happened in churches and then the reception would be at a venue.
These days destination and venue weddings are becoming more common.
“Color is added into bridal more than it used to be too,” said Stanton.
Beverly’s sees a lot of local customers, but it also draws in people from Washington, D.C., Maryland, Pittsburgh areas, and other outlying areas.
Stanton thinks people visit her shop because they really like the one-on-one service.
“They claim that they really like the personalization of a small shop which is much better than a big-box store,” said Stanton.
Customizations has become a signature of the store.
“I will take a dress and make it how they want it,” said Stanton. “I do my own designs now; I don’t just use national companies. Even prom and mom’s dresses I will customize.”
She goes to markets in Chicago and Atlanta to purchase prom dress and the other materials she needs. Stanton also has her own line of bridal gowns.
“My bridal gowns, I design them and send them to a factory overseas to be made,” said Stanton.
The store also has tuxedos available.
“I now carry two tuxedo companies where I originally started with one,” said Stanton.
Stanton tries to make sure there is something for everybody in the shop.
“I try to keep low expense dresses and I offer the higher-end ones too,” said Stanton. “I try to reach both ends of the spectrum.”